Our Business

After creating success stories in commodity industry Arif Agro Consumer Brands has pioneered in setting new standards in rice industry of Bangladesh. This largest commodity sector was somewhat unstructured till now and product standardization was not there, distribution and supply-chain had challenges. Moreover, confusion among the consumers about the products has hindered the branding scope.

The mission of the business is to provide good quality rice to the consumers and bring extensive progression in the rice industry of Bangladesh. The vision that subsidizes the mission is attaining market leadership position in rice industry, attaining effective and efficient productivity in case of background operations and bringing innovations and novelty in the rice business structure of Bangladesh, contributing to the rice industry through consistent quality products and services.